Privacy Policy

Privacy Policy

Effective Date: 25 September 2026

At Maxank, we respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, when it may be shared, and the choices and rights available to you.

This Privacy Policy applies to your use of maxank.com, including when you visit our website, submit a form, contact us, request information, or communicate with us about our services.

Maxank primarily operates in India and follows applicable privacy and data protection requirements, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable requirements under the Digital Personal Data Protection Rules, 2025 (DPDP Rules), as and when those provisions apply to our processing activities.


1. About Maxank

Maxank is a performance marketing agency.

Business Name: Maxank
Website: https://maxank.com/
Privacy & Grievance Email: maxankdigitals@gmail.com
Contact Number: +91 9318463572

For personal data that Maxank processes for its own website, enquiries, communications, and business purposes, Maxank acts as the Data Fiduciary to the extent applicable under the DPDP Act and other applicable privacy laws.


2. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed by Maxank when you:

  • Visit or use maxank.com
  • Submit an enquiry or contact form
  • Contact us by email or other available communication methods
  • Request information about our services
  • Communicate with us regarding a business enquiry or potential engagement
  • Interact with features available on our website

This Privacy Policy does not apply to websites, platforms, applications, or services operated by third parties that you may access through links on our website. Those third parties are responsible for their own privacy practices and policies.


3. Information We Collect

We collect only information that is reasonably necessary for the purposes described in this Privacy Policy.

3.1 Information You Provide Directly

When you voluntarily contact us, submit a form, or communicate with us, we may collect information such as:

  • Name
  • Email address
  • Phone number
  • Company or business name
  • Service or solution you are interested in
  • Business requirements or project details
  • Message or enquiry information
  • Other information you choose to provide

You are responsible for ensuring that information you provide to us is accurate and that you have the necessary authority to provide information relating to another person or organisation.

3.2 Information Collected Through Website Technology

Our website may process certain technical information that is necessary to operate, secure, maintain, and improve the website.

This may include information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Basic technical information
  • Website request information
  • Security and diagnostic information

Some of this information may be processed automatically when you use the website where it is necessary for website operation, security, or a feature you have requested.

3.3 Optional Analytics Information

Maxank may use Google Analytics 4 (GA4) to understand website usage and performance.

Optional analytics tracking is configured not to activate until the applicable consent is provided through our cookie consent mechanism.

Where you provide the relevant consent, analytics technologies may process information such as:

  • Pages visited
  • Website interactions
  • Device and browser information
  • Operating system
  • Approximate location
  • Technical identifiers, including information such as IP address where processed by the relevant technology
  • Date and time of website activity
  • Referral or traffic-source information

We use this information primarily to understand website performance, improve user experience, and understand how visitors use our website.

If you reject optional analytics cookies or do not provide the applicable consent, those optional analytics technologies are not intended to be activated.


4. Cookies and Consent

Maxank uses cookies and similar technologies to operate the website, maintain security, remember privacy choices, and, where permitted, understand website usage.

Necessary Cookies

Necessary cookies or similar technologies may be used because they are required for the website to function, maintain security, or provide a feature you have requested.

These technologies do not depend on consent where they are strictly necessary under applicable law.

Optional Analytics Cookies

Optional analytics technologies are separate from necessary website technologies.

Our cookie consent mechanism allows you to:

  • Accept optional analytics technologies
  • Reject optional analytics technologies
  • Manage your cookie preferences
  • Change or withdraw your consent later

Simply visiting maxank.com does not, by itself, mean that you have consented to optional analytics tracking where consent is required.

Our cookie banner and preference centre provide additional information about the categories of cookies and similar technologies used on the website.


5. Information Submitted Through Forms

Information that you voluntarily submit through a contact or enquiry form is handled separately from optional cookie consent.

You may submit an enquiry without accepting optional analytics cookies.

When you submit information through a form, Maxank may receive and process the information you intentionally provide, such as your name, email address, phone number, company information, requirements, and message.

We use this information to respond to your enquiry, understand your requirements, communicate with you, and, where appropriate, discuss our services or a potential business relationship.


6. How We Use Personal Information

Depending on the circumstances and applicable law, Maxank may use personal information to:

  • Respond to enquiries and requests
  • Communicate with you about your enquiry
  • Understand your business or service requirements
  • Provide information about our services
  • Discuss potential business opportunities
  • Provide and manage services you request
  • Maintain business and communication records
  • Operate, maintain, and improve our website
  • Understand website usage and performance where applicable consent has been provided
  • Maintain website security
  • Detect, prevent, and investigate misuse, fraud, or security incidents
  • Comply with applicable legal and regulatory requirements
  • Establish, exercise, or defend legal rights
  • Perform other purposes that are permitted by applicable law

We do not sell or rent your personal information.


7. Legal Basis and Consent

Depending on the nature of the processing and the law that applies, Maxank may process personal information based on:

  • Your consent
  • Your request or actions taken at your request
  • The need to provide a service or respond to an enquiry
  • Compliance with a legal obligation
  • A permitted or legitimate use recognised under applicable law
  • Protection of our website, systems, users, or legal rights where permitted by law

Where consent is required, we aim to obtain it clearly and in a manner that allows you to understand what you are consenting to.

Where processing is based on consent, you may withdraw that consent, subject to applicable law and any consequences of withdrawal.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.


8. Google Analytics, Google Tag Manager and Google Search Console

Google Analytics

Maxank may use Google Analytics 4 (GA4) to understand website usage and performance.

Optional analytics tracking is configured to respect our consent mechanism and is intended to remain inactive until the applicable consent is provided.

If you provide the relevant consent, Google Analytics may process information relating to your interaction with our website.

Google processes information according to its own terms and privacy practices.

Google Tag Manager

Maxank uses Google Tag Manager (GTM) as a tag management system.

GTM is used to manage website tags and does not, by itself, mean that every tag or tracking technology is active.

Optional tags and tracking technologies are configured to respect the applicable consent settings.

If additional third-party tracking or advertising technologies are introduced in the future, this Privacy Policy and our cookie information may be updated accordingly.

Google Search Console

Maxank may use Google Search Console to monitor search visibility, website indexing, technical performance, and search-related website issues.

Search Console is primarily used for website administration and search performance rather than as an optional visitor analytics tool.

Google’s own privacy policies and terms may apply to information processed through its services.


9. How We Share Personal Information

We may share personal information only where reasonably necessary for the purposes described in this Privacy Policy or where permitted or required by applicable law.

Depending on the circumstances, information may be shared with:

  • Website hosting and infrastructure providers
  • Website and technical service providers
  • Analytics and technology providers
  • Tag management or website technology providers
  • Security and website protection providers
  • Professional advisers where necessary
  • Government authorities, regulators, courts, or law enforcement where legally required or permitted
  • Other service providers that process information on our behalf

Where appropriate, we seek to use service providers that provide reasonable safeguards for personal information.

We do not sell or rent personal information to third parties.


10. Third-Party Service Providers

Some services used by our website may be provided by third-party companies.

These providers may process information on our behalf or independently according to their own terms and privacy policies.

Examples may include providers for:

  • Website hosting
  • Website security
  • Analytics
  • Tag management
  • Technical infrastructure

We aim to limit information shared with service providers to what is reasonably necessary for the relevant purpose.


11. International Processing and Transfers

Some service providers used by Maxank may process information from locations outside India.

Where personal information is processed outside India, Maxank will take reasonable steps required under applicable law and applicable contractual or technical arrangements.

The privacy practices of third-party providers may also apply to information they process independently.

Where another country’s privacy law applies to our processing because of your location or the nature of our activities, we will address applicable requirements to the extent required by that law.


12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by applicable law.

As a general business practice, we aim to retain personal information for no longer than three years where practical.

However, information may be retained for a longer period where necessary for:

  • Legal or regulatory requirements
  • Tax or accounting requirements
  • Security purposes
  • Fraud prevention or investigation
  • Dispute resolution
  • Establishing, exercising, or defending legal rights
  • Compliance with a lawful request or obligation

When personal information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.


13. Data Security

Maxank takes reasonable measures to protect personal information against unauthorised access, misuse, alteration, loss, disclosure, or destruction.

Depending on the circumstances, security measures may include:

  • Website security controls
  • Access controls
  • Password and account protections
  • Security monitoring
  • Software and system updates
  • Malware and threat protection
  • Firewall and infrastructure protections
  • Backup and recovery measures
  • Limiting access to information where reasonably necessary

No website, system, transmission method, or storage method can be guaranteed to be completely secure.

Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee absolute security.


14. Data Breach and Security Incidents

If Maxank becomes aware of a personal data breach or security incident involving personal information, we will assess the incident and take appropriate steps based on its nature, impact, and applicable legal requirements.

Where notification to affected individuals, authorities, regulators, or other parties is required by applicable law, we will provide such notification within the applicable requirements.


15. Your Privacy Rights

Depending on the law that applies to you and the nature of the processing, you may have rights relating to your personal information.

These may include the right to:

  • Request information about personal data processed by us
  • Request correction of inaccurate or incomplete personal information
  • Request deletion of personal information where applicable
  • Withdraw consent where processing is based on consent
  • Raise a privacy-related complaint or grievance
  • Exercise other rights available under applicable privacy and data protection laws

Rights may be subject to applicable legal limitations, exceptions, verification requirements, and other lawful grounds for retaining or processing information.

Where applicable under the DPDP framework, Data Principals may also have rights provided by the DPDP Act and rules made under it. The scope and operation of specific statutory rights will depend on the provisions applicable to the relevant processing activity.


16. How to Exercise Your Privacy Rights or Raise a Grievance

To submit a privacy request, withdraw consent, request correction or deletion, or raise a privacy-related grievance, contact us at:

Email: maxankdigitals@gmail.com

Please include enough information for us to understand your request.

For security reasons, we may need to verify your identity before processing certain requests.

We will handle requests and grievances in accordance with applicable law and within applicable timelines.

If a request cannot be fulfilled, we may explain the applicable reason, including where the law permits or requires us to retain or continue processing certain information.

Where applicable law provides a further right to escalate a grievance to a competent authority or data protection authority, that right remains available according to the applicable legal framework.


17. Withdrawal of Consent

Where Maxank processes personal information based on your consent, you may withdraw your consent.

For optional analytics and cookie technologies, you can change your preferences through the cookie preference mechanism available on our website.

For other consent-based processing, you may contact us at:

maxankdigitals@gmail.com

Withdrawal of consent does not affect processing that was lawfully carried out before the withdrawal.

Withdrawal may also mean that certain optional features, communications, or services cannot continue where the relevant processing is necessary for those features or services.

Where another lawful basis permits continued processing, Maxank may continue to process the relevant information to the extent allowed by applicable law.


18. Accuracy of Personal Information

We aim to maintain accurate and reasonably up-to-date personal information.

If you believe information we hold about you is inaccurate, incomplete, or outdated, you may contact us at:

maxankdigitals@gmail.com

We may take reasonable steps to verify the requested correction before updating information.


19. Children and Minors

Maxank is a business-focused performance marketing agency and our website and services are not directed specifically toward children.

We do not knowingly seek to collect personal information from children in a manner prohibited by applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at:

maxankdigitals@gmail.com

If we become aware that we have collected personal information from a child in circumstances where applicable law requires us to take action, we will take appropriate steps.


20. Marketing Communications

Maxank may use information you provide to respond to your enquiry or communicate with you regarding a related business matter.

Where promotional communications require separate consent under applicable law, we will seek that consent where required.

You may request that we stop sending promotional communications by contacting:

maxankdigitals@gmail.com

Stopping promotional communications does not necessarily prevent us from sending important service-related, transactional, security, or legal communications where permitted or required.


21. Third-Party Websites and External Links

Our website may contain links to third-party websites, social media platforms, or other external services.

These links are provided for convenience or informational purposes.

Maxank does not control the privacy practices, security, content, or data handling practices of third-party websites.

When you visit a third-party website or use a third-party service, that organisation’s own privacy policy and terms may apply.

We recommend reviewing the privacy policy of any third-party service before providing personal information.


22. Applicability of Other Privacy Laws

India is the primary jurisdiction relevant to Maxank’s business and this Privacy Policy is primarily designed around applicable Indian privacy and data protection requirements.

Depending on your location, the services involved, and the nature of our activities, additional privacy laws may apply.

For example, the General Data Protection Regulation (GDPR) or UK GDPR may apply in circumstances where their respective territorial requirements are met.

Where another privacy law applies to our processing, Maxank will address the applicable requirements to the extent required by that law.

Nothing in this section represents that every foreign privacy law applies to every visitor or every processing activity.


23. Data Minimisation

Maxank aims to collect and process only information that is reasonably necessary for the purposes described in this Privacy Policy.

We do not intentionally collect personal information merely because it is available.

Optional analytics and tracking technologies are treated separately from information that is necessary for website operation, security, or a service or communication requested by you.


24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our services
  • Website functionality
  • Technology
  • Data processing practices
  • Third-party service providers
  • Applicable laws or regulations
  • Privacy and security practices

When we make changes, we may update the Effective Date shown at the beginning of this Privacy Policy.

Where appropriate or required by applicable law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.


25. Privacy and Grievance Contact

For privacy questions, requests, consent withdrawal, corrections, deletion requests, or privacy grievances, please contact:

Maxank
Contact Number: +91 9318463572
Email: maxankdigitals@gmail.com


26. Our Privacy Commitment

Maxank aims to handle personal information in a clear, responsible, and proportionate manner.

Our approach is based on the following principles:

  • Collect information for clear and legitimate purposes
  • Avoid unnecessary collection of personal information
  • Explain how information is used
  • Respect applicable consent requirements
  • Keep optional analytics tracking separate from necessary website functions
  • Provide mechanisms to manage or withdraw applicable consent
  • Take reasonable security measures
  • Retain information only for as long as reasonably necessary
  • Provide appropriate channels for privacy requests and grievances
  • Comply with applicable privacy and data protection requirements
  • Update our privacy information when our practices or applicable requirements materially change

Maxank does not sell or rent your personal information.

Where optional analytics or tracking requires consent, those technologies are configured to respect the applicable consent mechanism rather than being activated simply because you visit the website.